PROPOSAL · NO. 047 · 01 MAY 2026
// FOR SARRA RICHMOND · SWINDON

A diagnosis,
and a plan.

// THE PROBLEM, NAMED

You're not losing clients
losing clarity.

Your feed sounds like everyone else's. Not because you're a bad writer. Because the structure of your posts is borrowed.
// HOW WE WORK

Three pillars.

01 · Voice
Archaeology

We listen back through a year of your transcripts and find the lines you actually say out loud.

02 · Editorial
Surgery

We strike the beige verbs and rewrite the structure. The point moves to the first line.

03 · Calendar
Discipline

A weekly rhythm of posts, audited monthly. We don't post for the sake of posting.

TIER 01

Shadow.

£1.4k/mo
  • 2 LinkedIn posts a week
  • Quarterly voice transcript review
  • Async only · 48h turnaround
  • Slack channel access
For founders who want presence without the conversation. Light-touch, structural fixes, written in your cadence.
RECOMMENDED
TIER 02

Haunting.

£3.2k/mo
  • 4 LinkedIn posts a week
  • Monthly 60-min voice session
  • Carousel + newsletter included
  • Quarterly editorial calendar
  • Direct line, sub-24h response
For founders building a public point of view. Enough cadence to compound, deep enough to stay in your voice.
TIER 03

Possession.

£6.8k/mo
  • Daily LinkedIn presence
  • Weekly 60-min voice session
  • Full editorial calendar
  • Speaking-deck support
  • Quarterly strategic review
For operators running for category-definition. Total channel coverage, speaking included, our brain inside yours.
// OUR RECOMMENDATION

Start with Haunting.
Six months minimum.

Two posts a week aren't enough to compound. Daily is too much for a founder still finding the cadence. Four is the surgical answer.
// THE FINE PRINT

Terms.

Engagement

Six-month minimum on Haunting and Possession. Three months on Shadow. Pause clauses available with two weeks notice. We don't lock people in for vibes.

Approvals

Every post passes you before it goes live. We have right of refusal too, we don't write what we don't believe.

IP

Your words, your account, your IP. We never repurpose your transcripts or post structures elsewhere.

Out

30 days notice either side. Final invoice prorated. No claw-backs, no exit fees, no drama.

// LET'S DO IT

Sign here
and we start.

THE GHOSTFor The Ghost Studio Ltd