VOICE ARCHAEOLOGY · NO. 03

You're not losing clients losing clarity.

@THE.GHOST.STUDIO
01 / 06
// DIAGNOSIS NO. 1
01
Buried hooks.

Three sentences of credentialing before the point. The fix isn't louder — it's earlier. Move the punch to the first line. Let the credentialing earn its place at the bottom, if it earns it at all.

02 / 06
// THE FIX

Strike it. Write what you mean.

Save this → WWW.THEGHOST.ROCKS
03 / 06
// CLIENT NO. 12
“
I stopped sounding like a LinkedIn person and started sounding like the person my team actually has lunch with.
A. MENDEZ · FOUNDER, BACKLOG
04 / 06
// WORDS WE STRIKE OUT

Beige verbs.

  • 01Empower  → equip
  • 02Unleash  → release
  • 03Leverage  → use
  • 04Authentic  → real
  • 05Journey  → process
05 / 06
// LAST SLIDE

Want a diagnosis on your own posts?

WWW.THEGHOST.ROCKS
06 / 06