The hook is buried under your credentials.
Open any LinkedIn post by a founder under forty and you will find, on average, three sentences of credentialing before the writer says the thing they sat down to say. The sentences are well-meaning. They are also where the reader leaves.
This is not a personality problem. It is a structural one. The authentic voice point you are trying to make has been buried behind the apparatus you built to give yourself permission to make it.
Move the punch to the first line. Let the credentials earn their place at the bottom — if they earn it at all.
The fix, in one move
Find the line in your draft that you would say out loud to a friend over a pint. Cut everything before it. Read the post again. Ninety per cent of the time it is now the right post.
This week, in the studio
We audited eleven feeds. Nine of them buried the hook. The other two were so over-corrected they read as contrarian-for-the-sake-of, which is a different essay we'll write next week.
